Beauty with a purpose
We believe that beautiful women have magical powers, always attract attention and can influence public opinion. Beauty must have a purpose, set an example to others! Who but us should do good deeds and engage people to help those who need it badly – kids. They are too small and defenseless to save themselves. We believe it to be our duty as public people!
Who but us should do gooddeeds and engage people to help those who need it badly – kids. They are too small and defenseless to save themselves. We believe it to be our duty as public people!


Boris Todurov
Fate brought us together with an amazing person, one of the best surgeons in Ukraine, Boris Todurov, who has been daily performing from 5 to 12 complex operations for decades. He operates infants whose weight starts from 600 grams and performs unique heart transplant surgery.
The cost of an operation on a child’s heart depending on the difficulty level is on average about 200 000 UAH: expensive drugs, equipment and maintenance in an intensive care unit. Every year about 5,000 children are born with heart defects. Heart Institute, headed by Boris Todurov, takes the first place in the amount of operations on heart.
Most parents are unable to pay for such an operation for their child. Doctors do their best to find funding. Lives of these children are in hands of kind people, foundations and companies that help the center. The National Committee "Miss Ukraine" puts in a great deal of effort to help individual kids with operations and initiates fundraising for necessary expensive equipment and consumables for the Institute.